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THE COMPANY
The Bianchi Bella Company began in the 1940s when Mr. Bianchi sold Italian olives door-to-door in Foggia, Italy. In 1954, he and his wife Madeline started a vineyard and grew the business into a retail and wholesale company specializing in authentic Italian olives. Still family-run today, the company is now managed by their children and is known for producing high-quality, flavorful olives.
DESIGN DIRECTION
The design should illustrate the time and care we take in growing, harvesting and curing our olives. We want to look like what we are: a well-established family business, but we also want to appeal to a young hip audience.
ADDITIONAL
By the way... we also would like to have a low end package designed. These Olives will be called Baby Bellla's. They will be the exact same olives but they will have been rejected as their size it too small. Taste, flavour and quality will be same. These will be sold in Grocery stores across the UK and North America. Price pint will be equivalent to $4 Canadian.
ELEMENTARY
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