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THE COMPANY
Northern Tides is a family-owned smokehouse in Lunenburg, founded by a third-generation fishing family. Built on traditional smoking methods and a commitment to quality, it grew from a small local supplier into a premium brand selling across Canada and internationally.
DESIGN DIRECTION
The design should reflect heritage, coastal authenticity, premium craftsmanship, and modern sustainability. The premium line should feel refined and giftable, while the grocery line should be approachable and trustworthy without seeming cheap. Both lines must stay consistent in branding but clearly differentiated.
ADDITIONAL
Northern Tides uses responsibly sourced Atlantic salmon that is hand-filleted, salt-cured, naturally cold-smoked, and hand-sliced. The result is a silky, tender texture with a subtle smoky flavour and clean finish, made without artificial colouring, additives, or mass production.
NORTHERN TIDES
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